Why Does Your Artificial Jewellery Turn Black? (And How to Stop It!)

Category: Jewellery Care / Fashion Tips Reading Time: 3 Minutes

Have you ever bought a beautiful gold chain, worn it once to a party, and found it turned black or green the very next day?

It is the most frustrating feeling in the world. You spent your hard-earned money, and now that favorite necklace looks old and rusty.

Living in India, especially in humid cities like Chennai, Mumbai, or Kolkata, wearing artificial jewellery feels like a risk. The sweat, the humidity, and even your perfume seem to destroy the gold polish instantly.

But does it have to be this way?

At ELAZO, we did some research to find out why this happens—and how you can finally wear gold jewellery that stays gold. 

The Science: Why Your Jewelry Turns Green

Most fashion jewellery you buy in local markets is made of Brass or Copper Alloys.

When these metals touch your sweat (which contains salt) or the moisture in the air, a chemical reaction happens called Oxidation.

• The copper reacts with the air.

• The gold layer fades away.

• Your skin turns green, and the jewellery turns black.

It’s not your fault—it’s just bad material.

The Solution: What makes ELAZO different?

We knew there had to be a better way. That is why every single piece at ELAZO is made differently.

Instead of cheap brass, we use Premium Surgical Grade Stainless Steel. Then, we use a high-tech process called PVD (Physical Vapor Deposition) to bond real 18K Gold to the steel.

Why does this matter to you?

1. It is 100% Waterproof: You can actually shower with our necklaces.

2. It is Sweat-proof: Perfect for the Indian summer and your daily commute.

3. It is Hypoallergenic: No more itching or red rashes.

The "Water Test" Challenge

We are so confident in our quality that we encourage you to test it. Take your ELAZO necklace. Wear it in the shower. Wear it to the gym. Wear it while applying perfume.

Wipe it with a soft cloth, and it will shine just as bright as the day you bought it.

Stop Wasting Money on "One-Time Wear" Jewelry

Why buy a ₹200 chain that lasts 2 days, when you can buy a ₹399 ELAZO chain that lasts for years?

It is time to upgrade your collection.

Ready to find your forever piece? Check out our New Arrivals today.

🎁 EXCLUSIVE READER OFFER

Since you read our blog, here is a special deal for you! BUY 2 GET 1 FREE on all Waterproof Necklaces. (Discount auto-applied at checkout)

> SHOP THE COLLECTION HERE