About us
The ELAZO Story: Where Heritage Meets Modernity
The moment my grandmother passed her jewels to my mother on her wedding day, I realized how the act of passing down their pride through generations makes jewelry truly timeless. Jewels are more than ornaments — they are a part of who we are. A legacy of tradition we wear on ourself, carrying the warmth of memories.
Luxury, Reimagined. The Elazo Promise.
But as gold prices soared, the dream of owning it slipped away for many women. At Elazo, our vision is simple: to make that feeling accessible again. We set out to reimagine gold ornaments through crafted 18k gold-plated jewelry over premium stainless steel, blending luxury, durability, and affordability, so every woman can believe that beauty should come without limits.
Goldson, Founder & Visionary
Meet Goldson: A Legacy Reborn
I grew up seeing how deeply gold is woven into our lives in India. But as gold became more expensive, I watched many women including my own sister, a modern working woman - hesitate to buy what once felt so natural to wear. The glow of gold started to feel out of reach.
That is when I decided to create something different. Jewellery that keeps the essence of gold alive, without the limitations. I have personally been involved in everything. From sourcing the best to shaping the brand's voice and vision. Each piece is thoughtfully designed and crafted 18k gold plating over premium stainless steel.
I wanted every woman to experience the same joy, confidence, and grace that gold brings. That is how Elazo was born